Privacy Policy
Privacy Policy
Brass Eye (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with us.
By using our website, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following types of information:
A. Personal Information
When you make a purchase, create an account, or contact us, we may collect:
- Full name
- Email address
- Billing and shipping address
- Phone number
- Payment information (processed securely through third-party providers)
- Eyeglass prescription details (if applicable)
B. Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and device information
- Pages visited
- Time spent on site
- Referral sources
- Cookies and tracking data
C. Marketing & Communication Information
If you subscribe to our emails or promotions, we collect your contact details and communication preferences.
2. How We Use Your Information
We use your information to:
- Process and fulfill orders
- Verify prescription details
- Provide customer support
- Improve our website and user experience
- Send marketing communications (if you opt in)
- Detect fraud and ensure security
- Comply with legal obligations
We do not sell your personal information.
3. Prescription Information
If you provide prescription information, we use it solely for the purpose of manufacturing and fulfilling your eyewear order.
Prescription data is treated as sensitive personal information and is only shared with necessary fulfillment partners under strict confidentiality obligations.
4. Payment Processing
We do not store full payment card details on our servers. Payments are processed securely through trusted third-party providers (e.g., Stripe, Shopify Payments, PayPal). These providers handle your payment information in accordance with their own privacy policies.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Keep you logged in
- Remember items in your cart
- Analyze site performance
- Deliver relevant advertising
You can adjust cookie settings in your browser at any time.
6. Sharing of Information
We may share your information with:
- Shipping carriers
- Lens manufacturers and fulfillment partners
- Payment processors
- Email marketing providers
- Analytics providers
- Legal authorities if required by law
We only share information necessary to provide our services.